4) Focusing on the findings of the blogs stated under point 3 and underpining the results of the web 2.0 research of  Mc Kinsey I found a few companies which are in the process of flattening their hierarchies to create on the one hand a higher motivation and co-determination among the employees but the main target is to originate an environment for idea creation.

The companies chosen execute the process under help of implementation of web 2.0 with idea creation and decision making from bottom-top and outside in. More information can be read under

Ericsson

http://www.managementexchange.com/sites/default/files/Collaborative-idea-management-at-Ericsson.pdf

 

Experian

http://www.youtube.com/watch?feature=player_embedded&v=BQZnip2y2VA

W.L. Gore

http://www.managementexchange.com/story/innovation-democracy-wl-gores-original-management-model

The small number of companies chosen among many and the finding of Mc Kinsey’s study demonstrate impressionably that web 2.0 is going to change hierarchies in the near future.